Metalyde Group Buildbrands. Drivegrowth.

The group of agencies that turns your brand into a growth engine. Paid ads, SEO, GEO and creative, running on a single AI-powered operating system.

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Ads, SEO, GEO, creative, AI

Thunders

Ornikar

Pharma GDD Repiauto

Babel

Certideal

+100Clients supported across the group

+€25MMedia budget invested every year

+€100MRevenue generated for our clients every year

+20Experts based in Paris

How the group is built

Builtbrick by brick.

We add an expertise when our clients need it. We entrust it to an agency that has already mastered the craft. And we plug everyone into the same system.

Paid ads

2023

Metalyde Ads

The foundation: paid ads, tracking and data, managed on MER.

Paid ads

SEO & GEO

2025

+ SEO Secret

Agency acquisition. Organic visibility, on Google and in AI answers, joins the group.

Agency OS

Paid ads

SEO & GEO

Creative & video

2026

+ Scalevision + Agency OS

The creative studio joins the group. Our operating system goes into production.

Agency OS

Paid ads

SEO & GEO

Creative & video

Next brick

Tomorrow

What’s next

A new expertise, as soon as our clients need it.

Synergies

1 + 1 + 1> 3.

Same clients, same data, same goals. Each agency makes the others stronger.

Metalyde AdsPaid, tracking, data

ScalevisionCreative & video

SEO SecretSEO, GEO, websites

Your growthRevenue, new customers, profitability

Ads & creativeYour campaign data briefs the creatives. The creatives refresh your campaigns.

Paid & SEOQueries that convert in paid feed your SEO. SEO reduces your dependence on paid.

Creative & searchShort-form content captures search on TikTok, Instagram and in AI answers.

Metalyde Ads & Scalevision
Your campaign data briefs the creatives. The creatives refresh your campaigns.
Metalyde Ads & SEO Secret
Queries that convert in paid feed your SEO. SEO reduces your dependence on paid.
Scalevision & SEO Secret
Short-form content captures search on TikTok, Instagram and in AI answers.
At the core
One single measure of success: your revenue, your new customers, your profitability.

Agency OSAnd everything runs on the same system. See how

The group’s agencies

One structure,one craft.

Nobody can do everything. Each agency has its own experts, its own tools and its own points of contact.

Paid media, tracking & data

Metalyde Ads

The group’s paid ads agency, and its historical business. We steer on MER and new customer acquisition cost, not platform ROAS.

Meta
Google
TikTok
Pinterest
Demand Gen
Spotify
Tracking
Data

PR

Paul RiberolleCOO & Head of Perf Metalyde Ads

Discover Metalyde Ads

Growth cockpitThis week

MER0+0.4

New customer CAC0-14%

New customers0+18%

Insight of the week

Illustrative data

SEO, GEO, websites & affiliate

SEO Secret

The group’s organic visibility division. Being cited by AI, not just ranked on Google. More than 300 brands supported since 2020.

Technical SEO
GEO
Content
Websites
Affiliate

SG

Simon GivordCEO & founding partner of SEO Secret

Discover SEO Secret

AI searchLive

Which fine jewelry brand should I choose in Paris?

AI assistant

yourbrand.com

Google position14for “fine jewelry paris”

Illustrative example

Creative & video production

Scalevision

The group’s creative studio. UGC, street interviews, shoots and editing, briefed by the people who run your campaigns. Because today, creative is the targeting.

UGC
Street interviews
Shoots
Editing
Statics

LDCK

Lucas Daval-Pommier & Constantin KovrigaFounding partners of Scalevision

Discover Scalevision

Hook 1/12

I tried it

0angles tested this month

0formats in productionUGCStreet interviewStaticEditing

Illustrative example

The group’s lab

Visa For Mars

Our own e-commerce brand. We test offers, funnels and tools there before recommending them to our clients.

See the lab

Tomorrow’s challenges

The market is changing.We’re ready.

Execution is becoming a commodity. Judgment is becoming the scarce resource.

Ad platforms automate everything

We steer what they can’t see: your margin, your LTV, your new customers, your back office.

Metalyde Ads

Creative is the new targeting

An in-house studio produces your angles at volume, briefed by your campaign data.

Scalevision

Search clicks less and less

68% of Google searches in the US end without a click. We get our clients cited by AI, not just ranked.

SEO Secret

AI is becoming a paid channel

Ads are coming to AI assistants. The bridge between GEO and paid already exists within the group.

SEO SecretMetalyde Ads

Everyone has AI

What makes the difference is proven business impact. Our system makes it measurable, week after week.

Agency OS

“Tomorrow, every agency will have access to the same AI. The difference will come from what we build around it: our tools, our data, our method. Fewer hands, more brains, one single system. That’s what an augmented agency is.”

Antoine Lepetitgaland, CEO of Metalyde Group

Source: Search Engine Land, 2026 study on zero-click searches.

Tech & AI

AI in the architecture.Not in the pitch deck.

We built our own operating system, the Agency OS. Every agency in the group runs on it.

AI prepares, monitors, alerts and documents. The consultant decides, challenges and owns the relationship.

The result: more time on your strategy, a sharper reading of your data, and an account that never starts from scratch.

Agency OSBuilt in-house

Metalyde AdsSEO SecretScalevision

Client cockpitYour MER, your new customer CAC and the insight of the week, in one place

IntelligenceThe Metalyde Brain: our method, the memory of your accounts, our AI agents

DataAll your ad platforms, one single source of truth

OperationsBriefs, budgets, reports, shared tasks

Each layer feeds the one above. AI reads and suggests, humans validate and act.

AI reads and suggests. Humans decide.No automated writes to your ad accounts.

Your data never leaves the group.Tools connected only to accounts owned by the group.

Nothing reaches you without review.Every deliverable is validated by a human before it reaches you.

QB

Quentin BeduGroup Lead AI & Data

In three years, nobody will ask us whether we use AI. They’ll ask what it changed for our clients.

Our founding belief

Your brandis your business.

Distinct crafts, one shared vision of growth.

A shared method

Growth. Customers.Revenue.

Whatever the agency, we work in the same order and on the same metrics.

01

Immersion

We get inside your business before touching a single lever.

02

Activation

The right levers, in the right order, at the right intensity.

03

Measurement

Every euro invested is tracked, analysed and challenged.

04

Iteration

We never stop. Growth is built over time.

What we believe in

Customer centric

Every decision starts from the end consumer.

Think vertically

Branding, creative, acquisition, CRM: it’s all connected.

Fully engaged

Proactive, without waiting to be asked.

Winner’s mindset

Exceeding expectations, even on the most complex topics.

Craft everything

Every client is different. Tailor-made is a reality.

Fast lane, long game

Fast execution, long-term vision. Both.

Challenge yourself

Nothing is ever taken for granted. We constantly question ourselves.

The same beliefs, in every agency of the group.

The founders

BehindMetalyde Group.

Three friends from emlyon, and today more than twenty experts in Paris, alongside the leaders of each agency.

Antoine, Aurore and Paul, founders of Metalyde Group

Since 2023

Antoine Lepetitgaland

CEO, Metalyde Group

emlyon business school

Aurore Pelletrat de Borde

Head of Sales

emlyon business school

Paul Riberolle

COO & Head of Perf Metalyde Ads

emlyon business school

Life at the group

The Scalevision team and its creators — Scalevision and its creators

The group’s teams at a restaurant during the October 2026 team building — Team building, October 2026

Golf session with members of the group’s teams — Golf session

The team’s pastry workshop — Pastry workshop

Frequentlyasked questions.

What is Metalyde Group?

A Paris-based group of agencies specialised in digital growth, also known as Metalyde & Partners. It brings together Metalyde Ads (paid ads, tracking, data), SEO Secret (SEO, GEO, websites, affiliate) and Scalevision (creative and video), with Visa For Mars as its e-commerce lab.

Metalyde or Metalyde Group?

Metalyde started as a paid ads agency: it is our historical business, now carried by Metalyde Ads. Metalyde Group refers to the whole group.

How do you use AI?

Our agencies run on our own operating system, the Agency OS. AI prepares, monitors and analyses. Decisions, and everything that reaches you, are validated by a human. Your data never leaves the group.

Can we work with just one agency?

Yes. Each agency works directly with its clients. When your topic involves another craft, we introduce you to the group’s expert agency.

Where are you based?

In Paris, at 4 rue Martel in the 10th arrondissement. More than half of the media budgets we manage are invested outside France.