Your brand
is your business
From business-driven brands to brand-driven business.
Metalyde, the partner that turns your brand into its own engine of growth.
Convictions
Customer
Centric
Customer centric
To grow our clients’ business, we always start by stepping into the shoes of their customers. What drives them? What catches their attention? Where and how should we speak to them to deliver the right message, at the right time, on the right channel?
Think
vertically
THINK VERTICALLY
We reject silos. Strategy must be built as a whole. From creative to performance, from branding to paid campaigns, we take a holistic approach that connects every growth lever, and maximizes impact.
fULLY
ENGAGED
FULLY ENGAGED
A real partner is 100% involved and proactive. Success is built day after day, with consistency and speed. Reactivity isn’t a bonus, it’s a core driver of performance.
A WINNER’S MINDSET
A WINNER’S MINDSET
As many of our clients say: you guys play to win. We’re driven by the ambition to grow our clients’ business. Always pushing further. Especially when the challenge gets tough.
CRAFT
EVERYTHING
CRAFT EVERYTHING
No brand is like another. No business model is the same. Each growth strategy must be tailored, sharp and specific. Our clients benefit from deep expertise, but there’s no such thing as off-the-shelf with us.
FAST LINE, LONG GAME
FAST LINE, LONG GAME
This job is a marathon we run like a sprint. Speed of execution must serve long-term vision. That’s how we build sustainable growth.
CHALLENGE
YOURSELF
CHALLENGE YOURSELF
We deal with complex equations: algorithms, seasonality, offer structures, market pressure. Everything moves fast. So do we. Nothing is ever set in stone, we keep challenging ourselves to stay ahead.
Convictions
Customic centric
To grow our clients’ business, we always start by stepping into the shoes of their customers. What drives them? What catches their attention? Where and how should we speak to them to deliver the right message, at the right time, on the right channel?
THINK VERTICALLY
We reject silos. Strategy must be built as a whole. From creative to performance, from branding to paid campaigns, we take a holistic approach that connects every growth lever, and maximizes impact.
FULLY ENGAGED
A real partner is 100% involved and proactive. Success is built day after day, with consistency and speed. Reactivity isn’t a bonus, it’s a core driver of performance.
A WINNER’S MINDSET
As many of our clients say: you guys play to win. We’re driven by the ambition to grow our clients’ business. Always pushing further. Especially when the challenge gets tough.
CRAFT EVERYTHING
No brand is like another. No business model is the same. Each growth strategy must be tailored, sharp and specific. Our clients benefit from deep expertise, but there’s no such thing as off-the-shelf with us.
CHALLENGE YOURSELF
We deal with complex equations: algorithms, seasonality, offer structures, market pressure. Everything moves fast. So do we. Nothing is ever set in stone, we keep challenging ourselves to stay ahead.
FAST LINE, LONG GAME
This job is a marathon we run like a sprint. Speed of execution must serve long-term vision. That’s how we build sustainable growth.
“They are much more than an agency, with a continuous commitment. They really have the winning side.”
Mattia Sarfati, Wecandoo
Our customers
& Many more
Our services
Audit de croissance des marques
Nous analysons en profondeur votre stratégie actuelle pour identifier les opportunités d’optimisation. Business model, acquisition, performances des campagnes : nous posons un diagnostic clair et actionnable pour structurer une croissance efficace.
Stratégie de croissance online
Nous définissons une approche sur-mesure pour accélérer votre croissance en ligne. Ciblage, stratégie de recrutement, expansion de l’offre, augmentation du panier moyen : chaque levier est pensé pour maximiser la rentabilité et la scalabilité.
Guidelines créatives
Nous cadrons l’exécution de vos campagnes avec des guidelines précises, assurant des créatives performantes et adaptées aux plateformes. Idées de structuration des messages, formats et optimisations : chaque élément est réfléchie pour générer un impact immédiat.
Stratégie Média & Activation
Nous orchestrons et optimisons la diffusion de vos campagnes publicitaires. Répartition budgétaire, sélection des régies (Meta, Google, Tiktok, Pinterest. Etc.), adéquation message-audience : nous ajustons chaque paramètre pour garantir une performance maximale et un retour sur investissement optimal.
Audit de croissance des marques
Nous analysons en profondeur votre stratégie actuelle pour identifier les opportunités d’optimisation. Business model, acquisition, performances des campagnes : nous posons un diagnostic clair et actionnable pour structurer une croissance efficace.
Stratégie de croissance online
Nous définissons une approche sur-mesure pour accélérer votre croissance en ligne. Ciblage, stratégie de recrutement, expansion de l’offre, augmentation du panier moyen : chaque levier est pensé pour maximiser la rentabilité et la scalabilité.
Guidelines créatives
Nous cadrons l’exécution de vos campagnes avec des guidelines précises, assurant des créatives performantes et adaptées aux plateformes. Idées de structuration des messages, formats et optimisations : chaque élément est réfléchie pour générer un impact immédiat.
Stratégie Média & Activation
Nous orchestrons et optimisons la diffusion de vos campagnes publicitaires. Répartition budgétaire, sélection des régies (Meta, Google, Tiktok, Pinterest. Etc.), adéquation message-audience : nous ajustons chaque paramètre pour garantir une performance maximale et un retour sur investissement optimal.
Brand Growth Audit
Brand Growth Audit
We conduct a deep analysis of your current strategy to uncover optimization opportunities. Business model, acquisition setup, campaign performance, we deliver a clear, actionable diagnosis to structure efficient and scalable growth.
Online Growth Strategy
Online Growth Strategy
We build a tailored approach to accelerate your online growth. Targeting, acquisition strategy, offer expansion, increase of average basket value, every lever is designed to drive profitability and scalability.
Creative Guidelines
Creative Guidelines
We structure the execution of your campaigns with clear, performance-driven creative guidelines. Messaging angles, formats, optimization rules, every element is designed to deliver immediate impact and platform relevance.
Media Strategy & Activation
Media Strategy & Activation
We manage and optimize your media spend across the right channels. Budget allocation, platform selection (Meta, Google, TikTok, Pinterest, etc.), message-to-audience matching, every detail is fine-tuned to maximize ROI and campaign performance.
Brand Growth Audit
We conduct a deep analysis of your current strategy to uncover optimization opportunities. Business model, acquisition setup, campaign performance, we deliver a clear, actionable diagnosis to structure efficient and scalable growth.
Online Growth Strategy
We build a tailored approach to accelerate your online growth. Targeting, acquisition strategy, offer expansion, increase of average basket value, every lever is designed to drive profitability and scalability.
Creative Guidelines
We structure the execution of your campaigns with clear, performance-driven creative guidelines. Messaging angles, formats, optimization rules, every element is designed to deliver immediate impact and platform relevance.
Media Strategy & Activation
We manage and optimize your media spend across the right channels. Budget allocation, platform selection (Meta, Google, TikTok, Pinterest, etc.), message-to-audience matching, every detail is fine-tuned to maximize ROI and campaign performance.
INTERNATi
NAl
INTER-
NAtional
Our clients’ business knows no borders. While based in France, over 50% of the media budgets we manage are invested internationally, across the US, UK, Middle East, Asia, and Europe.
Our role: help brands seize opportunities beyond their domestic market by adapting their strategies to local realities. Understanding cultures, competitive landscapes, and buying behaviors.
But we don’t just follow our clients abroad, we lead the way. We identify high-potential markets, activate the right growth levers, and unlock new business opportunities. That’s how we help brands scale globally, with precision, ambition, and impact.
The founders
Metalyde was born from a friendship that began at emlyon business school — one of France’s top management institutions. Antoine, with a background in finance and strategy, Aurore, driven by a passion for brands, and Paul, a digital acquisition expert, joined forces to build an agency in their image, one that helps brands become their own engine of growth.
“Responsive and passionate, they quickly understand all our challenges. They always go the extra mile, which gives them that head start.”
Antoine Perl, Marie Lichtenberg
METALYDE PARTNERS
An ecossystem of expert to accelerate your digital business growth
We believe a brand is more than a label for a company. Three pillars drive us: strategic vision, creativity, and agility. One conviction: everything must be tailor-made, never standardized. We stay close to our clients, with a single shared goal: turning their brand into their own engine of growth.
Metalyde Partners today includes:
Metalyde, our Paid Media agency specialized in digital growth.
Scalevision, our creative agency dedicated to short-form content and UGCs.
